Ticks most boxes: Suneil Shetty-backed startup delivers 21gm of protein in a 500ml water bottle

In a LinkedIn post, Shetty said the post celebrates the recent successes and coming of age of two of his ventures. “They’re solving for both – affordability and the environment in a single mission.”

“Both young, wild & free. I say young, wild & free with careful thought. When I think back to the time I first got involved with both these startups, there was one common factor – both saw some problems they wanted to solve in a way that would be unique to them,” the post read.

Sharing about his startup Aquatein, Shetty said it aims to improve protein deficiency in the average Indian diet through a unique solution. 

The actor then shared that the human body needs 1gm of protein for 1kg of body weight, and therefore, an average Indian should consume at least 75-80gm of protein per day.

He then shared the protein content in an average diet and said 1 whole egg offers about 6gm, 50gm of sprouts offer about 5gm, 150gm of paneer offer about 25gm of protein, and a whole scoop of protein powder will give you about 25gm of protein.

“This is why most people fall short of their ideal intake. It comes down to the delivery form. To most, it doesn’t remain palatable enough in the long run to meet your protein requirements through supplements,” he said.

Shetty shared that the founders of Aquatein, Ananth and Mitisha, created a unique solution for protein: 21 g of protein in a 500ml water bottle. 

“Low calorie, zero carbs, zero sugar, lactose-free, gluten-free. Ticks most boxes,” he said.

“It makes me proud to see a product born in India, finding shelf space across the Middle East and European markets, with a rapidly growing domestic and international footprint. I love how the team believed there was a universal problem that could be solved differently,” Shetty said in the post.

Similarly, Shetty shared about the other startup he backs, Regrip “Re-Engineered Tyres”.  

“Of the 1.5 billion tyres discarded annually, only 20% are recycled. The rest are discarded – mostly in landfills, that have a catastrophic impact on our environment,” he said.

This is where, Shetty said, Tushar and his team at Regrip are pioneering the circular economy principles within the tyre industry in India.

“Through technology, they revive tyres, extend their lifespan & reduce the need for new tyre production, thus shrinking the environmental footprint. For tyres beyond repair, they transform them into raw materials, effectively removing them from the environment & curbing pollution,” he said.

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Published: 16 May 2024, 08:38 PM IST