Pax8 unveils new AI-enabled marketplace for MSPs

Pax8 has unveiled its new Pax8 Marketplace that enables managed service providers (MSP) to identify sales opportunities through AI and create their own white-labelled storefronts. 

The new marketplace offers two new major features: Opportunity Explorer, which uses AI and data to help MSPs identify sales opportunities and tailor recommendations; and Storefronts, which enable partners to create a branded buying experience for customers who want a self-serve option.

Unveiled at Pax8’s Beyond 2024 event in Denver, Colorado this week, the marketplace will be available to North American and EMEA partners on June 17 and APAC partners on June 18 2024.

“We are empowering our partners with the enterprise-grade tools they need to thrive, because we understand their business and technology pain points,” said Libby McIlhany, Pax8 chief product officer.

“With the launch of the new Pax8 Marketplace, partners can gain unprecedented AI-driven insights into their product portfolio’s alignment with customer needs, allowing them to craft solutions that unleash extraordinary growth and also deliver top-notch security.”

“Our Marketplace is, quite simply, a beautifully visualised experience for our partners that also anticipates their business needs. In all, these are technology innovations that will reshape how our partners deliver cloud solutions to their small and medium-sized business customers worldwide. And we are just getting started with our Marketplace innovations.”

Pax8 said the marketplace will help partners better understand their customers and identify opportunities for growth.

It features a new UX featuring visualisations that will help MSPs “quickly identify and act on sales opportunities and security vulnerabilities,” Pax8 said.

“With its new Marketplace, Pax8 has transformed the way we look at business growth and the products our customers need most,” said Dustin Cassar, VP managed services of Quicktech.

“These innovations are game-changing for us, and for our customers.” 

The new Pax8 Marketplace includes a catalogue feature with search and sorting capabilities, and it enables partners to create multiple carts simultaneously that can be held until ready.

It also provides a simplified quote-to-contract process so MSPs can view the status of each quote, brand and customise quote templates, create new quotes, and share and publish quotes.

In addition, partners can architect a solutions library using products they know align with their customers’ needs.

“The tech industry is poised to double world GDP growth, fuelled in part by the small and medium-sized business sector and its insatiable need for technology,” said Jay McBain, Canalys chief analyst.

“This provides tremendous opportunities for MSPs that serve this sector. Pax8 continues to transform the channel ecosystem with its Marketplace and technology advancements, enabling partners to revolutionise how they deliver solutions and services to their customers.”